- Complicated offers
Don’t make them think. Keep it simple and easy to grasp, quickly. The more complicated your online offer is, the less likely the user will be to click. - Vague or generic offers
Be very clear about your online offer. Give enough detail, but not too much. You want to entice the reader, but still give them a reason to click. - Too good to be true
Credibility is essential, especially on the Internet. If an offer sounds too good to be true then it usually is.
Three common mistakes made when creating online offers
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