When creating your online marketing campaign there are several key points to consider. Specifically in this document we will look at analyzing your competitor.

You must analyze and understand your competitor’s plan of action, their focused keywords and their success rate for those keywords. There are many free online tools that will allow you to find out who your competitors are for specific keywords. The information you can get includes search count, ratios, competitive results and more but depends on the provider you choose.

Here are a few things to consider when analyzing your competitors:

1. Page rank check and their rank distribution through the text navigation link (Note avoid java script for links)
2. Find out anchor text of inbound links
3. Back Link Checker, Yahoo Site Explorer for checking link popularity and find out inbound links
4. Use Alexa to check traffic referrals from other sites
5. Use keyword ranking tool to track positions of your competitor in search engine by SERP tools